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The continuous variation of the Google algorithm

If the bar is changed, the score will also change. More interestingly, Google often has unexpected updates to directly remove poor quality websites from the search results table.

So not just optimizing SEO is enough, the website should be optimized with focus on user experience, because Google's goal is to provide the best results for users.
Basic process of SEO

SEO covers many techniques from simple to advanced, easy for beginners to give up. But don't worry when I have codified the SEO process through the infographic below. Let's start simple to do bigger things.

Keywords
Research : Research keywords using free and paid tools. The easiest way to start is to understand what your Clients are looking for

Content Construction:
Deploy Content Expert based on the Keyword list that you have researched before

Onpage:
Optimize keywords, heading tags, meta description, images, .. for the content you have deployed.

Offpage:
Building a Backlink system to create trust and promote SEO key URLs

Track results:
Always follow the results that you implemented the previous steps to make next goals.

Advanced optimization:
Continuously analyze further, perform advanced optimization steps. Simply keeping the top is harder than the SEO top

CRO - Conversion Rate Optimization:
The Ultimate Purpose is Revenue and Brands. Constantly optimize the CRO for a successful SEO process.

12 The job of SEO Marketing

SEO is making the website rank as high as possible on the search results. So what work does an SEO person need to implement in detail? The answer lies in this content.
1. Plan SEO every month - quarter - year

The SEO plan should have specific implementation activities based on the current state of the business while focusing on the end goal.

The plan should be clear in the following:

Objectives (SEO audit, topic extension, ...)

Detailed execution items

Deployment date

The person performing

You can check out the SEO Audit Checklist of VIET SEO SEO to capture the plan template or apply it to your website.
2. Keyword research

Keyword research is one of the first steps in the SEO process.

And the related keyword search should always be updated to serve the next SEO steps, about every 2 weeks.

If you work with the sales team, gather information from them to know what content / topics are often covered during customer meetings. From here you can realize different insights from traditional keyword search.
3. Content creation and Content updates every week

In addition to adding articles that match customer insights to persuade them to enter the sales funnel more effectively, you also need to review old articles published 6 months ago to update new content, or real does more SEO standard article optimization.

For Content updates, you should check out my tutorial detailing how to audit my Content
4. Analyzing and optimizing Onpage


Good on-page optimization also helps your website appear at special result positions such as feature snippet or knowledge graph, reaching closer to readers.

Feature snippet (featured snippet) is a piece of content displayed on search results extracted from the website by Google in order to quickly answer questions of users.

Snippets have a big influence on a page's CTR on Google search engine rankings, including:

Title tag

Meta description

and URL.

The more these 3 factors are related to your search keyword and user intent, the higher chances of a user clicking on your page.

That's why every week I analyze whether snippets have responded to a user's query on the search results table - SERPs (short for Search Engine Results Page)? See if it is attractive enough or not?

To optimize content for users and search engines - Google, you should remember a few notes:

Optimize keywords for URLs, Headings

Place a catchy title, increase CTR

There is meta description for all content

Build good internal links system

Fix broken links

Add alt text for images on website

I know, SEO knowledge is very extensive and there is a lot more you need to research. However, "if you try, you will be successful", right? There are me and VIET SEO team ready to assist you, do not be discouraged!
5. Interaction with Customers

Interacting with customers through comment feedback or connecting content (questions, communication questions) like how I'm "communicating" with you through this article, will make love level. likes and trusts for you higher. And at the same time you also have a chance to get to know your customer better.
6. Build internal and external links

Quality backlink is the key in SEO, is one of the factors that affect website rankings on Google search engines and other search engines alike.

I've always been concerned with the credibility and wholesomeness of my links. The purpose is to make sure the people who visit your website are the people you are targeting.

I do this every week. But at the same time, I also look for opportunities to build new, relevant and quality backlinks.
7. Design, upgrade UX UI of website

The design of the website directly affects the user experience when visiting your website.

I often review pages to see if they meet a person's goals. Persona is a fictitious user base on your website's user base.

Using a heatmap also helps you see the user's navigation characteristics. For example, the eye area of ​​the user focuses the most, the area the user clicks the most ... From there, update the position of the company's banner, strategic button, increase CTR!

8. Advertise and post articles on Social Network

No matter how high-quality you create content, it's useless if it can't reach users. A popular method to achieve that is that through Social Media Marketing (advertising on social networks such as Facebook, Youtube, Instagram, ...) will be an effective bridge to promote content, especially when you have followers. Follow certain interactions.

The important thing is that businesses need to understand how their readers operate on social media to plan the right strategy.
9. Analyzing and evaluating the opponent

You are wondering: What are the techniques / strategies that the competitors are applying to do SEO?

In this case, I'm not only talking about competitors in the marketplace, but also about the competition on the search results page. And so I also VIET SEO team is always monitoring and updating the latest SEO tactics so that we are not left behind.
10. Management of returned data (metric)

This is the essential task of measuring your efforts and knowing how your website / blog is performing.

The first task of each day is to analyze the performance of the blog page and check for suspicious behavior (both positive and negative).
11. Persona analysis

Like I said, the customer portrait determines the overall marketing strategy.

So schedule a regular review. From there, you can know whether your SEO strategy is properly targeting the ideal audience at the moment or not.

I do analysis as needed, but I recommend reviewing your ideal client portrait every 6 months. From there, we rely on the content of our profile persona to build content on the website or website content strategy.
12. Report, re-evaluate based on Plan set out

Reports help us locate other departments within the company involved in the SEO work we are developing. So that it can provide interesting comparison of the results achieved.

So, what information needs to be presented in SEO reports? Let's take a look at it with me!

Number of unique visitors

Growth over the previous month

The most visited pages

New Ranking

Percentage of article conversion

With customers

New link

If you're an agency and need to report results, focus on metrics that deliver the real results your customers expect. For example, traffic or conversion rate.
Better SEO tools

There are top jobs in SEO you just need to implement manually, but there are also top jobs that force you to resort to tools.

Including the following tools:

Google Analytics


Therefore, SEOs need to know how to adapt to the constant changes coming from Google.

Here are some of the biggest algorithms SEOers need to know:

Panda algorithm

The Penguin Algorithm (penguins)

Pirate Algorithm

Hummingbird algorithm (hummingbird)

Pigeon algorithm (pigeon)

Mobile Friendly

RankBrain

Possum algorithm

Fred algorithm

Let's find out in detail the content of each of the aforementioned algorithms!
Panda algorithm

The goal of Panda algorithm is websites with low quality content, poor quality, spam, copy,…. When the website violates these errors and is handled by the Panda algorithm, it is impossible to get a high ranking on the search engine.

The Penguin Algorithm (penguins)

Sites with poor link profiles, spammy and unnatural links, will be handled by the Penguin algorithm and cannot be at the top of the search table.
Pirate Algorithm

The aim of the Pirate algorithm is to handle websites that violate content copyright, which have been reported by many infringements.
Hummingbird algorithm (hummingbird)

With the Google Hummingbird algorithm, websites with keyword-stuffed articles or inaccurate keyword targets will be dealt with.
Pigeon algorithm (pigeon)

Poorly optimized sites, improper Google My Business setup, or conflicting business contact information or lack of citations in local directories will be handled by Pigeon.
Mobile Friendly

The Mobile Friendly algorithm will screen websites with no mobile version, websites with too small text, or lines that are too close to each other, making it difficult for users to read, use many plugins, or have modifications. view is not good to proceed with violation handling.
RankBrain

The goal of the RankBrain algorithm is websites that lack a specific query relevance or provide poor user experience.

This algorithm deals with websites that have the same address or provide similar services.
Possum algorithm

This algorithm deals with websites that have the same address or provide similar services.
Fred algorithm

The objects that Fred algorithm aims to are websites with too many ads, spam, poor quality content, not aimed at users.

This algorithm when launched has caused many websites to reduce traffic. There are even websites that drop to the level of 1 in 10 before.

Businesses building websites should pay attention to the algorithm that can bring their website to the top of the search table.
Popular forms of SEO

There are many popular SEO forms today, but the end result is still increasing visits and optimizing conversions for the website. Let's take a look below.
SEO Branding

SEO focuses on increasing brand awareness, spreading entity about the business to increase brand strength, priority to increase rankings on SERPs, and at the same time helping to build good images in the hearts of customers. From there, create a good effect for the company's business and business.
SEO Sales

Sales SEO is currently the most popular form of SEO today, especially e-commerce sites (SEO E-Commerce).

With the strong development of e-commerce and popularity, the increasing trend of online buying leads to more and more SEO sales products.

SEO is the natural way of reaching potential customers. So when customers search for keywords, their purpose is to find information. By providing information, you can advertise and sell your products.

The form of SEO Sales not only brings revenue but also is a way to connect and retain customers. Through quality information that you share, customers will regularly update and gradually become close friends. This is an effective sales method and a cost-effective form of online marketing.
SEO Crisis

SEO crisis is the sudden loss of your website's stability and ranking on search engines. It brings heavy economic and mental damages to website owners. Failure to properly process can lead to irreversible losses.

The most common causes of an SEO crisis are:

Get badly played by the opponent by pumping dirty links

Too much link building strategy is not diverse

The content is not creative, there is too much copy

Use black hat SEO tips,….

Process to handle SEO crisis:

Identify the cause of the SEO crisis

Filter and disavow dirty backlinks, filter and correct serious error content, ...

Optimized the entire website for Google friendliness

Contact to declare directly with Google to be handled as soon as possible


HCM SEO services

Consulting with our clients to ensure they are aware of the SEO techniques we use is paramount. We consult with our clients each step of the way so together we can gage the success of the SEO techniques used. We provide SEO consultancy to technical departments for large firms and sole traders alike. 'SEO content' is also a misnomer (it was not before); content which can impact search engine friendliness positively should be more accurately described as "high quality content", which will in turn make earning and acquiring links much easier.

Saigon SEO SEO will outperform but in return you need more time to, SEO is a fundamental part of Digital Marketing because people do trillions of searches each year, mostly for commercial purposes to find information about products and

While some SEO companies apply the same generic reports to every account, Ignite Visibility builds custom reports based on the KPIs that matter most to your organization.

What’s more, we’re always fully-transparent in our reporting, offering regular updates for keyword performance, user behavior, rankings, and website performance.

We’ll always keep you in the loop, so you know exactly where your website stands as well as what steps we’re taking to improve performance.

SEO

Ignite Visibility’s SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience.

We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you.

From there, we’ll perform a deep dive using a variety of tools to identify the best keywords in your niche, and help you implement them in a way that drives sales.

Local SEO

For brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location.

With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.

We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.
International SEO

As your company expands into global markets, you’ll need to develop a strategy for connecting with local audiences in their native language.

While you might be able to translate some SEO content, understanding the search intent of foreign language queries, or which terms users enter to find information is incredibly challenging.

Ignite Visibility specializes in multilingual and multiregional SEO strategies, allowing our clients to deliver engaging experiences regardless of location or language.
Digital PR & Link Building

Brand reputation is becoming a bigger piece of the SEO puzzle, thanks to factors like Google’s initiative to fight fake news, and their commitment to serving users the most relevant answers to their questions.

Because relevance tends to favor big names, links from high-ranking websites, niche directories, and authoritative sources are key to rising through the search rankings.

SEO Consulting

For organizations that could use some guidance, Ignite Visibility offers SEO consulting services designed to help clients develop, implement, and optimize an SEO strategy.

We’ll audit internal processes, offer recommendations and hands-on support, and provide documentation outlining everything from workflows to metrics to channel-specific strategies.

E-Commerce SEO

Our e-commerce SEO services aim to help brands attract qualified customers and set the stage for increased conversions.

We’ll address technical issues, optimize descriptions, and improve your internal linking structure to encourage browsing. Additionally, we’ll apply structured markup to help search engines better understand your site, focus on building a memorable brand, and develop a review generation strategy to build consumer trust.

How Does SEO Work?

Generally, an SEO company boost rankings for a website by making sure it is technically correct, offers relevant content which the search engines what to rank, pages are optimized for the keywords users search for and by getting links to the website.

What Does an SEO Company Report Look Like?

SEO reports are based on the business model and goals of the business.

A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business, as well as the length of time a given campaign has been in progress.

If you’re running an e-commerce site, you can expect to see a report that shows your conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.




A few key reports to look for include:

Year-over-year growth
Month-over-month growth
Increase in ranking for top keywords
Earned high-quality links
Conversion rates by channel
Click-through rate for top pages

4. What Is SEO Consulting?

SEO consulting is when a business hires an agency or person to direct them on how to best optimize their websites.

Generally, an SEO consultant is an expert who creates consulting documents and walks the client through specific strategies.
5. How Does an SEO Company Integrate SEO With Social Media?

SEO and social media are tied closely together. When a blog is created to rank in the search engines, that same blog will be shared and advertised on all social media websites.

More social shares and returning users generally help a web page rank better. It is important to integrate the two.

6. What are Some Facts About Search Engine Optimization Going Into 2020?

Getting ranked number one makes all the difference. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.

72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)

Why we are the best

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